主講題目1：Attribute Granularity and Consumer Preference（屬性粒度和消費(fèi)者偏好）
主講人1：Xin Ge（葛欣），AssociateProfessor ofMarketing at the University of Northern British Columbia, Canada.加拿大北不列顛哥倫比亞大學(xué)商學(xué)院市場(chǎng)營(yíng)銷學(xué)副教授
主講題目2：Will they Sign? Predicting the B2B Contract Pipeline with Structured and Unstructured Data（他們會(huì)簽名嗎,？使用結(jié)構(gòu)化和非結(jié)構(gòu)化數(shù)據(jù)預(yù)測(cè)B2B契約渠道）
主講人2：Dr. Paul R. Messinger，Associate Professor of Marketing at the University of Alberta School of Business, Canada.加拿大阿爾伯塔大學(xué)商學(xué)院市場(chǎng)營(yíng)銷副教授,。
主持人：孔小磊,，浙江財(cái)經(jīng)大學(xué)工商管理學(xué)院（MBA學(xué)院）博士
時(shí)間：2019年6月20日（周四）下午1：30-4：30
地點(diǎn)：下沙校區(qū)工商管理學(xué)院樓410會(huì)議室
主講人簡(jiǎn)介：
Dr. Xin Ge is associate professor of marketing at the University of Northern British Columbia, Canada. Her research interests include constructive consumer preferences, strategic presentation of product information, market signals, and consumer behavior in virtual worlds. Her work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Retailing and Consumer Services, etc.
Dr. Paul R. Messinger is Chair of the Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS) and was Founding Director of the University of Alberta School of Retailing. Paul is an Associate Professor of Marketing and Marketing Group Ph.D. Coordinator at the University of Alberta School of Business, and Visiting Professor at the University of Northern British Columbia. Paul has served as Vice President Sections and Societies of INFORMS and as Principle Investigator of the Research Alliance “Harnessing the Web-Interaction Cycle for Canadian Competitiveness” for the Social Science and Humanities Research Council of Canada. Paul has served on the Editorial Boards of Service Science (2016-present) and Marketing Science (1997-2015), as Guest Area Editor of Information Technology and Management (2015-present), and as guest editor for two special issues on eService for the Canadian Journal of Administrative Sciences. Paul’s research focuses on service science, emerging retail formats, consumer behavior and pricing, 3D mediated virtual worlds, e-commerce, and recommendation systems; his publication outlets include Marketing Science, Journal of Marketing, Journal of Retailing, Decision Support Systems, Journal of Economic Dynamics and Control, European Journal of Operations Research, Journal of Business Research, Information Systems and e-Business Management, Journal of Human Factors and Ergonomics in Manufacturing and Service Industries, Journal of Virtual Worlds Research, and Journal of Retailing and Consumer Services.
For more details, see http://www.business.ualberta.ca/pmessinger/.
歡迎廣大老師和研究生,、本科生踴躍參加本學(xué)術(shù)講座和交流活動(dòng)！
